CASE STUDY
SCAD Savannah Film Festival
Bringing the Campaign to Life
Campaign Photography · Celebrity & Editorial Portraiture
Overview
For the SCAD Savannah Film Festival campaign, I collaborated with SCAD creative directors and producers during pre-production and executed the photography within an established creative direction.
My role was to bring the approved concept to life through photographic decisions involving lighting, camera position, composition, lens choice, and exposure. On set, I directed subjects through posing, movement, and expression while working closely with the broader creative and production team.
The challenge
The campaign required a cohesive set of cinematic images that could work across social media, digital campaigns, print materials, billboards, and SCAD locations.
The photography needed to remain consistent with the established campaign direction while adapting to different subjects, sets, production conditions, and final applications.
Campaign execution
Working within the approved campaign concept, I shaped the photographic execution through lighting, composition, lens selection, exposure, and subject direction.
I collaborated closely with creative directors and producers throughout the shoot to ensure the images remained aligned with the campaign’s visual direction and practical production needs.
Campaign applications
Selected examples showing how the campaign photography extended across social, print, digital, and environmental placements.
Celebrity & Editorial Portraits
Portraits of actors, filmmakers, and industry guests created for SCAD’s editorial, social, PR, and institutional platforms.
Each session balanced a defined campaign aesthetic with the individual personality of the subject, often within fast-moving production environments.
Campaign reach
These results reflect the combined work of SCAD’s creative, marketing, social, design, production, and photography teams.
Credits
- Photography — Aman Shakya
- Behind-the-scenes photography — Allison Smith
- Creative direction — SCAD Visual Media creative directors
- Production — SCAD Visual Media production team
- Post-production — SCAD Visual Media retouching team
- Campaign design, marketing, and distribution — SCAD design, marketing, social, and communications teams